MANAGEMENT PERSPECTIVE, ROLE AND STRATEGY TO IMPROVE AND RECOVER NEWSPRINT SECTOR AND ITS PROFITABILITY IN NIGERIA. A CASE STUDY OF NIGERIA TRIBUNE.

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MANAGEMENT PERSPECTIVE, ROLE AND STRATEGY TO IMPROVE AND RECOVER NEWSPRINT SECTOR AND ITS PROFITABILITY IN NIGERIA. A CASE STUDY OF NIGERIA TRIBUNE.

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

The newspaper industry, a crucial pillar of the media landscape, has undergone transformative shifts in recent years. The dynamics of the newsprint sector, the primary material for newspaper production, have become increasingly challenging, impacting the profitability and sustainability of newspapers globally. Nigeria, with its diverse media landscape, is not exempt from these challenges. This study focuses on the management perspective, roles, and strategies to improve and recover the newsprint sector’s profitability in Nigeria, using the Nigeria Tribune as a case study.

1.2 Statement of the Problem

The newsprint sector in Nigeria, crucial for the newspaper industry, faces multifaceted challenges ranging from rising production costs to global fluctuations in the prices of raw materials. These challenges, coupled with the digital transformation affecting the media industry, pose a threat to the profitability of newspapers, including the Nigeria Tribune. Addressing these issues requires a comprehensive understanding of the management perspective, roles, and strategic interventions to enhance the newsprint sector’s viability.

1.3 Objectives of the Study

To analyze the current state of the newsprint sector in Nigeria with a focus on the Nigeria Tribune.

To assess the management perspective and roles in navigating challenges within the newsprint sector.

To identify and evaluate strategic initiatives aimed at improving the profitability and recovery of the newsprint sector in Nigeria.

To provide recommendations for enhancing the long-term sustainability and competitiveness of the newsprint sector, using insights from the case study of Nigeria Tribune.

1.4 Research Questions

What is the current state of the newsprint sector in Nigeria, particularly concerning the Nigeria Tribune?

How do management perspectives and roles contribute to navigating challenges within the newsprint sector?

What strategic initiatives have been implemented or can be implemented to improve the profitability and recovery of the newsprint sector in Nigeria?

What recommendations can be drawn from the case study of Nigeria Tribune to enhance the sustainability and competitiveness of the newsprint sector in Nigeria?

1.5 Significance of the Study

This study holds significance for media practitioners, newspaper industry stakeholders, policymakers, and researchers. By delving into the challenges and opportunities within the newsprint sector, it seeks to provide actionable insights that can inform strategic decisions, policies, and practices to ensure the continued vitality of the newspaper industry in Nigeria.

1.6 Scope of the Study

The study focuses on the newsprint sector within the Nigerian context, with particular attention to the operations and challenges faced by the Nigeria Tribune. While the findings may have broader implications, the scope is deliberately narrowed to provide a detailed and context-specific examination of the issues at hand.

1.7 Structure of the Thesis

The subsequent chapters of this thesis are organized as follows: Chapter Two reviews existing literature related to the newsprint sector, newspaper industry management, and strategies for improvement. Chapter Three outlines the research methodology, detailing the approach taken to gather and analyze data. Chapter Four presents the empirical findings from the case study of the Nigeria Tribune and the broader analysis of the newsprint sector. Chapter Five concludes the study by discussing the implications of the findings and providing recommendations for the management and strategic enhancement of the newsprint sector in Nigeria.

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