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DIGITAL CULTURE AND WORKPLACE RELATIONSHIP AMONG EMPLOYEES
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The lucidity of business achievement has been one of chance and choice. There are some discussions about technology and business advances and their effects on IT (OliseAnigbogu, Edoko, and Okoli, 2014).. The Internet is cited as a powerful technological revolution that affects all aspects of business. Businesses achieve their goals by moving beyond mechanizing their existing procedures and getting a wider consumer base, business partners and regulatory bodies such as governments by engaging most efficiently with them through the Internet and mobile technologies (Tesfaye 2014). Mobile technology provides organizations with a platform that enables them to access their customers in different ways. Mobile knowhows, including mobile applications, devices, networks and content management systems have become catalysts for changes to customer relations, creation of customer groups, inventory management processes and also deep organizational structure changes within the business. With mobile technologies, customers can be reached independent of their specific locations (Onu, Ibrahim, and Segun, 2015).. Mobile technologies have also occasioned in a in height degree of personalization for the users. This personalization competence of MT has vividly moved customer expectancy towards the new era of administration called mobile Customer Relationship Management (M-CRM). .
Customers’ lack of belief is identified as one of the utmost walls inhibiting business-to-consumer (B2C) e -commerce. The improved capacity of businesses to connect with each other has led to universal business chances and global customer dealings that are not conceivable without the help of these technologies (Penalba, 2015).. The ability of users to access their applications from anywhere and at any time leads to location- and time-independent dimension to the usage of mobility by businesses, as this phenomenon did not exist in the traditional land-based Internet. Establishment of global values in business and IT ethics is an ideal goal. Business would now take advantage of the emerging technologies granting the openings to gain deliberate modest advantage through appropriate delivery of improved and exemplary services to customers thereby ‘locking-in’ the customers at anytime (24/7) and anywhere (irrespective of location of the client / service provider) thereby building valuable new relationships, produce differentiation, innovation, effective communication, collaboration(alliances) with others in the same line of business to increase client base resultant into consolidation and development of business (Akwu, Duke, & Inuaesiet, 2021). Some of the legal and commercial issues in e-business include: exchange of business information and automation of commercial transactions; exchange of many kinds of information including online commercial transactions, commonly referred to as ecommerce; enforcing legal and contractual rights; managing privacy issues (privacy policy); taking orders (disputes, digital signatures, identity); setting up the store (customer protection, health-and-safety law, industry regulation, unfair competition law); jurisdiction; anonymity; authenticity; trust; and electronic writing and electronic signatures to be binding provided they satisfy the requirements of physical writing and signatures (Adenekan, & Jimoh, 2021).. Anonymity is the problem of uniquely and unambiguously identifying who is transacting business and with whom the transaction is being carried out on the Internet. False identity of the individual or corporation is possible and verification of authenticity made difficult, if not impossible. Anonymity (i.e. privacy of identity) is of incontestable value in protecting privacy.
Information communication technology is vital to any organization (Al-Azzawi and Altmimi, 2015). Successful and quality ICT can bring enhanced efficiency and effectiveness in operation, possible better business performance and stronger organizational culture. According to Stair and Reynolds (2010), Information system means not only to capture, process and disseminate information but good and quality information Communication technology. Quality information system is a system which contains relevance, accurate, complete, comprehensive, detail, flexible, reliable and timeliness information so as to ensure streamline its operations into a cohesive functioning unit, support business decision-making by providing management with critical data, and they serve to enhance the organization’s communication, reduce human labor, support short and long-term organizational goals, improving employees’ productivity and distribute complex information. However, not all ICTs have been successful in achieving efficient and effective organization performance. Despite the positive contribution of ICT to economic productivity and development, a developing country like Nigeria is still lagging behind in using ICT in production activities. Nigeria is faced with enormous problems of ICT which had continued to nose dive Nigeria economy as a result of challenges in terms of building IT related to production functions.
It is evident that Nigeria economy lack innovation, capacities and capabilities in ICT management, these have resulted to low economic productivity and performance in Nigeria as a whole. The adoption of ICT in Nigeria organizations is for the development of certain skills, knowledge and retraining of employee on and off the job, increase in productivity and profitability of the organization in the course of attaining organization efficiency and effectiveness. However, ICT to an extent have not been able to relief the complexity to manual aspect of organization activities. This is due to the fact that some stored data on the system can be lost if not manually documented.
STATEMENT OF THE PROBLEM
Despite the fact that the introduction of ICT has made the organization to be simple and faster, it has not been able to eradicate fraud and irregularities that occur in the organization. The application of ICT has also lead to fear of equipment by workers, information overload, increase work pressure etc. The fear of equipment by workers a times displace them from work, this is because the adoption of new technology will usually reduce the labour force trend in any organization. For instance, organizations with a high level of technology make use of ROBBOT instead of people to perform certain task. The application of ICT enables organization to displace workers with inappropriate skills and experience. Another major problem posed by ICT is information overload, this occurs when an employee receive more information than what he or she can process, for instance, the more people make use of email, the stronger the feelings that they can’t process it. Therefore, this research work tends to look indepthly to this aforementioned problem in order to add more knowledge on existing one.
OBJECTIVES OF THE STUDY
1. Determine the impact of e-mail on organizational performance of fidelity bank in Anambra state.
2. Ascertain the impact of internet technology on organizational performance of fidelity bank in Anambra state.
3. Examine the impact of e-commerce on organizational performance of fidelity bank in Anambra state.
RESEARCH QUESTIONS
1. What is the impact of e-mail on organizational performance of fidelity bank in Anambra state.
2. What is the impact of internet technology on organizational performance of fidelity bank in Anambra state.
3. What is the impact of e-commerce on organizational performance of fidelity bank in Anambra state.
RESEARCH HYPOTHESIS
H0: There is no relationship between digital culture and workplace relationship
H1: There is a relationship between digital culture and workplace relationship
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