ACCESSING THE ROLE OF FACEBOOK IN MARKETING AIRTEL TELECOMMUNICATION NIGERIA LIMITED

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ACCESSING THE ROLE OF FACEBOOK IN MARKETING AIRTEL TELECOMMUNICATION NIGERIA LIMITED

CHAPTER ONE

INTRODUCTION

Background of the study

Creating and developing a website is important for any business. Along with having a website, you need to expand your online outreach to social media platforms. Social networking site such as Facebook are essential for maintaining a competitive edge. Companies that do not have active social media accounts risk missing out on numerous marketing opportunities.

Interaction with Target Market

Social media marketing

One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs.

Improve Responsiveness

Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner. Social media gives customers a convenient and accessible way to express what they feel and gives companies a chance to respond. With such platforms, businesses are able to view complaints and assure their customers that their problems will be dealt with.

Competition

If your competitors are already using social media accounts for marketing and engaging their customers, you need to ensure that you are keeping up with the digital marketing strategies that are being implemented.

In the competitive world of business, more and more companies are capitalizing on the benefits of social media. In order for you to be able to boost online traffic to your site and increase sales, you need to stay ahead of the competition while providing your customers with the best products and services.

Effective Marketing

The social networking nature of platforms such as LinkedIn and Twitter generates interest among followers who are more responsive to them than a blatant marketing approach. You can use social media creatively to advertise your products and services without making your customers feel like they are overwhelmed by your marketing campaigns.

Advertisements strategically placed within informative posts are an effective way to spread the word about your business. Social media spreads awareness about your business while giving you the chance to constantly remind them about the products and services that you offer.

Find Customers

Hashtags and keywords are useful for helping you identify potential customers who are interested in what you are selling. After finding prospective customers, you can simply direct them to your account where they fill out more about your business.Social media

Affordability

Managing your social media accounts is a cost effective way to promote your business by using affordable social media marketing campaigns that strengthen your company’s online visibility. Social media does not require an extensive budget, which makes it fair for small businesses that are competing with well known brands.

Database

DBA services provide service delivery solutions that are flexible enough to meet the diverse needs of different companies. Emphasis is placed on the management and support of databases from remote locations while catering to the specified needs of various customers. Services are available for different database environments to provide a dependable, secure and expert approach to database management.

Social Environment

A social networking forum efficiently creates a social environment for you and your customers. Such a forum enables you to acquire important feedback regarding your business. Social media serves the purpose of making it easier for consumers to find out and distribute information about different brands, products and services.

A significant percentage of customers that relies on the internet to search for products have discovered specific companies through social media. If the opinions and reactions of your consumers matter to you, going social is necessary.

Informative

Social media is informative and gives you access to what your competition is up to as well as what customers are posting online about products and services. This gives you better insight into the market and various factors that affect your industry.

Online Presence

Social media has gradually evolved into an integral aspect of people’s daily lives. From sharing details about lunch to ranting about bad service, people discuss virtually everything about their lives. Several people visit social networking sites each day and businesses need to maximize on their online presence.

Statistics indicate that the way people utilize social media and interact online influences their purchasing decisions. With more consumers choosing to make their purchases online, their approach to shopping has drastically changed. This makes it necessary for retailers to incorporate social media and adapt to the changes that have affected advertising and marketing in general.

Importance of Getting Social

Social media sites let you know what is popular. They also provide a platform for people to talk about pertinent issues and what they prefer. Social media was initially personal but has extended to the business realm. It plays an essential role in marketing strategies by increasing traffic and serving as a part of your SEO strategy.

Businesses need to work on their social skills and how they interact with their customers online for the best results. Success in social media marketing involves being strategic and innovative. Social media drives traffic with referrals and the additional advantage of taking up a considerable amount of time spent online. Marketers are becoming increasingly aware of the need to allocate time and resources to social media sites.

Communication and Branding

Communication is vital for the success of any business and engaging your customers regularly helps to enhance your image. Social networks allow you to interact and deal with your customers on a personal level.

When your brand gets involved in conversations, customers view it as approachable, responsive and accessible. This type of exposure positively influences how you are perceived and makes customers more receptive to the information that you share.

Both social profiles and websites can help improve your branding efforts. Your existing and prospective customer base will be able to identify your brands’ characteristics based on how you interact on social media.

Social Media for Business Growth

A significant amount of social media activity is carried out through mobile devices. Make sure that your social media strategy is compatible with mobile devices to guarantee a worthwhile user experience. Social media sites continue to gain popularity at a rapid rate and it is important for small and growing businesses to use them to advertise and market what they offer.

Do you know where your customers and potential customers are? Most of them are on Facebook. If you’re not, your business is missing out. There are a lot of different reasons that businesses need Facebook on their side when it comes to marketing and reaching out to their audience, but the bottom line is that there are more than 3 million users around the world that spend at least a few minutes every day on Facebook. That kind of exposure doesn’t come easy, or free, unless your business has a Facebook page. One of the important steps that will need to be taken will be to create a Facebook fan page so you can get to know your customers. Customer interaction is important and this will need to be done on a consistent basis. You’ll also want to create a personal touch for your business. There are a vast number of businesses on social networks that may offer the same products and services you do. Developing a fan base that is loyal will be another method you’ll need to use in order to understand the importance of Facebook Marketing. By posting useful and relevant content on a consistent basis, creating promotional campaigns, providing contests, and giving away incentives will create a fan base that is extremely loyal and ever expanding.

It is commonplace that many service firms and processes have characteristics that differ from manufacturing. Analyzing the literature, we note that there are many contributions on innovation in the manufacturing industry while few researches are concentrated on the service industry. Hence, we chose to deepen the analysis on marketing innovation, with specific reference to the involvement of the customer, through social media, in service firms.

One of the key aspects of many service activities is the high involvement of the client/customer/user in the production of the final service. Without this coproduction process (i.e. interactivity of service production), the service would have often not been created. This customer involvement, together with the intangibility of many service products, leads service innovation to assume characteristics that are different from those learned by studies on manufacturing innovation. Service innovation is hard to capture in traditional categories like product or process innovation: the coproduction process and the interactions between the service provider and his client originate from so many touch points that it becomes difficult to identify what is the focus of innovation in service firms.

Hence, the focus is on the role of innovation in marketing activities in favoring the customer’s involvement in the service creation process through web tools, stimulating a closer relationship between the firm and its customers.

Statement of the problem

There may have been the challenge previously in identifying the role of facebook and the social media in the marketing of telecommunication services. This research gives a further explanation and analysis into the subject

Objectives of the study
To understand the impact of facebook marketing in marketing the products and services of Airtel communication
To understand the relationship between facebook marketing and the increased sales productivity of Airtel products and services

Research questions
What is the impact of facebook marketing in marketing the products and services of Airtel communication
What is the relationship between facebook marketing and the increased sales productivity of Airtel products and services