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A CONTRIBUTION OF PRICING STRATEGIES ON THE PROFIT OF AN ORGANIZATION. CASE STUDY OF MR BIGGS
ABSTRACT:
This work discusses contribution of pricing strategies on the profit of an organization. Case study of Mr Biggs. A hundred and twenty questionnaires were shared amongst managers and employees of Mr Biggs. Interviews and surveys were also conducted.
Primary and secondary data were used the analysis. Both frequency distribution and regression analysis were used.
It was observed therefore that pricing strategies have a significant effect on the profit of an organization. Also, there is a strong relationship between pricing strategies and the profit of an organization.
TABLE OF CONTENT:
CHAPTER ONE
INTRODUCTION
- Background of the Study
- Statement of the Research Problem
- Objectives of the Study
- Significance of the Study
- Research Questions
- Research Hypothesis
- Conceptual and Operational Definition
- Assumptions
- Limitations of the Study
CHAPTER TWO
LITERATURE REVIEW
- Sources of Literature
- The Review
- Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- Research Method
- Research Design
- Research Sample
- Measuring Instrument
- Data Collection
- Data Analysis
- Expected Result
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
- Data Analysis
- Results
- Discussion
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
- Summary
- Recommendations for Further Study
Bibliography
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