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DETERMINANT FOR CONSUMER PREFERENCE FOR MADE IN ABIA SHOES
ABSTRACT:
This work discusses determinant for consumer preference for made in Nigeria shoes in Abia state. A hundred and twenty questionnaires were shared amongst people from selected local governments in Abia state. Interviews and surveys were also conducted.
Primary and secondary data were used the analysis. Both frequency distribution and regression analysis were used.
It was observed therefore that the individual income, orientation, quality of the products, reputation of the companies and their product brands, and level of effectiveness of product and customer service delivery are strong determinants for consumer preference for made in Nigeria shoes, and they also have a significant positive impact on the general levels of sales and income by the companies that produce them.
TABLE OF CONTENT:
CHAPTER ONE
INTRODUCTION
- Background of the Study
- Statement of the Research Problem
- Objectives of the Study
- Significance of the Study
- Research Questions
- Research Hypothesis
- Conceptual and Operational Definition
- Assumptions
- Limitations of the Study
CHAPTER TWO
LITERATURE REVIEW
- Sources of Literature
- The Review
- Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- Research Method
- Research Design
- Research Sample
- Measuring Instrument
- Data Collection
- Data Analysis
- Expected Result
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
- Data Analysis
- Results
- Discussion
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
- Summary
- Recommendations for Further Study
Bibliography
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