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SALES PROMOTION AND CONSUMER GOODS: AN ASSESSMENT OF NEW PRODUCT INNOVATION (A STUDY OF BIGGIE COMPANY PRODUCERS OF BIGGIE COLA)
ABSTRACT
This work discusses sales promotion and consumer goods: an assessment of new product innovation (a study of biggie company). This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Biggie company as a case study, the objective is carrying out, to analyse if product Innovation enhance organization Image than old products, also to find out the consumer Improved quality to existing product the methodology simply mans the different ways methods and system a researcher used to administer and collect data, the data collection methods depend principally upon the aim and objective of the research. This research of data collected from different source.
It will be observed therefore that new product innovation have a strong and significant positive impact on the sales promotion of consumer goods.
TABLE OF CONTENT:
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Research Problem
1.3 Objectives of the Study
1.4 Significance of the Study
1.5 Research Questions
1.6 Research Hypothesis
1.7 Conceptual and Operational Definition
1.8 Assumptions
1.9 Limitations of the Study
CHAPTER TWO
LITERATURE REVIEW
2.1 Sources of Literature
2.2 The Review
2.3 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Method
3.2 Research Design
3.3 Research Sample
3.4 Measuring Instrument
3.5 Data Collection
3.6 Data Analysis
3.7 Expected Result
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.1 Data Analysis
4.2 Results
4.3 Discussion
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
5.1 Summary
5.2 Recommendations for Further Study
Bibliography
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