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A STUDY OF ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANIZATION-A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED OGUI ENUGU, ENUGU STATE
ABSTRACT:
This work discusses the role of planning and forecasting in business organization-a case study of eastern shop Nigeria limited Ogui Enugu, Enugu state. A hundred and twenty questionnaires were shared amongst managers of selected organizations. Interviews and surveys were also conducted.
Primary and secondary data were used the analysis. Both frequency distribution and regression analysis were used.
It was observed therefore that planning and forecasting has a significant positive role in business organization. Also, there is a positive relationship between planning and forecasting, and the success of a business organization.
TABLE OF CONTENT:
CHAPTER ONE
INTRODUCTION
- Background of the Study
- Statement of the Research Problem
- Objectives of the Study
- Significance of the Study
- Research Questions
- Research Hypothesis
- Conceptual and Operational Definition
- Assumptions
- Limitations of the Study
CHAPTER TWO
LITERATURE REVIEW
- Sources of Literature
- The Review
- Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- Research Method
- Research Design
- Research Sample
- Measuring Instrument
- Data Collection
- Data Analysis
- Expected Result
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
- Data Analysis
- Results
- Discussion
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
- Summary
- Recommendations for Further Study
Bibliography
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