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COSTUME AND MAKE-UP AS VARITABLE TOOLS FOR CULTURAL PROMOTION AND TOURISM: A STUDY OF NIGERIAN HOME VIDEOS
Abstract
The study attempts to investigate the importance of costume and make up as viable tools for cultural and tourism promotion using Nigerian Home Videos as case study. It examines this topic by drawing copious evidence from the randomly selected Nigerian home videos watched. Most Nigerians takes home video as a means of entertainment. The study sets to enlighten the public on other possible functions of Nigerian home video which entails culture and tourism promotion but on the contrary, despite the fact that movies all over the world perform this function, the recent movies in Nigeria are mainly for entertainment and relaxation instead of propagating and promoting tourism and our cultural values. The study reveals that Nigerian home videos produced in the early and late 20th centuries were more cultural oriented than the recent ones. Since language and culture are closely related, the use of English in Nigerian home videos is an indication of direct deviant from our culture. In sum, the study establishes the fact that there are movie-induced tourists that are attracted to the settings, images and scenes of specific locations that are employed in a movie but our movies have failed to reflect images and scenes that are compelling and inviting. Instead of promoting our culture, the Nigerian home video is striving for popularity as well as competing with other movies thereby importing foreign culture of kissing, nudity and other vices to the country.
TABLE OF CONTENTS
Abstract 1
Table of contents 2
Chapter one
1.1 General Introduction 5
1.1.1 Home video 5
1.1.2 History of Nigerian home videos 5
1.2 Background to the study 6
1.3 Statement of problem 7
1.4 Significance of the study 8
1.5 purpose of the study 8
1.6 Research Questions 9
1.7 Scope of the study 9
1.8 Research methodology 9
1.8.1 Research design 9
1.8.2 Study population 10
1.8.3 Sampling and sampling technique 10
1.8.4 Method of data collection 10
1.8.5 Method of data analysis 10
Chapter two
2.1 Introduction 11
2.2 Costume and make up 11
2.3 Culture 12
2.4 Language and culture 14
2.5 Cultural theory 15
2.6 Tourism and theatre 16
2.7 Home videos 18
2.8 Nigerian home videos 20
2.9 Culture and the Nigerian home videos 22
Chapter three
3.1 Introduction 25
3.2 Living in Bondage 25
3.2.1 Analysis and discussion on Living in Bondage 26
3.2.2 Implication for the study 26
3.3 Igodo 26
3.3.1 Analysis and discussion on Igodo 27
3.3.2 Implication for the study 27
3.4 Kingdom on Earth 28
3.4.1 Analysis and discussion on Kingdom on Earth 28
3.4.2 Implication for the study 28
3.5 Ugly September 29
3.5.1 Analysis and discussion on Ugly September 29
3.5.2 Implication for the study 29
3.6 Alakada 29
3.6.1 Analysis and discussion on Alakada 30
3.6.2 Implication for the study 30
3.7 Analysis and discussion based on Research Questions 30
3.7.1 Research Question 1 30
3.7.2 Research Question 2 32
3.7.3 Research Question 3 33
3.7.4 Research Question 4 34
3.7.5 Research Question 5 34
Chapter four
4.1 Introduction 35
4.2 Summary 35
4.3 Findings of the study 36
4.4 Conclusion 38
4.5 Recommendations 38
4.6 Suggestions for further studies 39
References 40
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