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STUDENTS’ PREFERRED LEARNING STYLES & ACADEMIC PERFORMANCE
ABSTRACT: It is imperative to remember that each individual is a unique learner. Scholars have identified that some learners lean toward specific techniques/strategies for learning. These techniques, referred as learning styles or learning preferences. This study elaborates the preferred learning styles of business management students and its impact over academic performance in different universities of Pakistan. To conduct this empirical study Felder’s Index of Learning Styles is used to identify four learning styles: Active/Reflective, Sensing/Intuiting, Visual/Verbal and Sequential/Global. The data is collected from the five universities of public and private sector of different cities. The results are drawn from a sample of 343 business students. Spearman Rho Correlation is used to test the correlation and Kruskal-Wallis test is applied to evaluate whether there is any significant relationship between different learning styles on the basis of academic performance. The findings of the study show that predominant profile of respondents consists of following preferred learning styles: active, reflective, sensory and intuitive. It also suggests that the academic performance of business students does not effect by any specific learning style. Limitations, future dimensions and recommendation on the basis of results have been discussed at the end.
Key Words: Learning style, Academic performance, Active/Reflective, Sensing/Intuiting, Visual/Verbal, Sequential/Global.