The Role of Public Relations in sensitizing public on Government

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The Role of Public Relations in sensitizing public on Government

Abstract

Public relations is a vital tool for the government because it emphasizes on democracy and good governance. This study sought to establish the role of public relations tools in sensitizing the public on government projects in government ministries in the Central Government in Nairobi. Specifically, the study examined: the effects of media relations on sensitizing the public on government projects in Nairobi County, Kenya; the effects of community relations on sensitizing the public on government projects in Nairobi County, Kenya; the effects of sponsorships on sensitizing the public on government projects in Nairobi County, Kenya; the effects of community events on sensitizing the public on government projects in Nairobi County, Kenya. For this study, the researcher used descriptive survey design. The target population comprised heads of departments in state corporations in Kenya which totals 162. This study was a census survey of all 162 state corporations in Kenya. The unit of analysis comprised all the state corporations whereas the unit of observation consisted of 162 heads of departments (Public Relations Officers) of each State Corporation, thus forming a sample size of 162 respondents. Primary data was collected using questionnaires as the main data collection instruments. The study also collected data using an interview schedule. SPSS version 20 was adopted in the analysis of quantitative data. Data was presented in the form of pie charts, graphs and tables. Themes were used to analyze qualitative data. The study found that media relations positively and significantly influence sensitisation on government projects; community relations positively and significantly influence sensitisation on government projects; sponsorships positively and significantly influence sensitisation on government projects and community events positively and significantly influence sensitisation on government projects. The study, therefore, recommends that stronger communication mechanisms should be installed and well integrated in the system to ensure easier and convenient dissemination of information to the public. PR department of any organisation contributes to its development and enhances

integrated PR department should be installed in an organisation and therefore should be sufficiently funded to ensure its success. Further, the study recommends that organisations should devise ways and means to maintain a long-term commitment with clients.

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