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ASSESSING THE ROLE OF INTERIOR DECORATION ON GUEST PATRONAGE
1.1 Background of the study
Interior design in hospitality industry is the style of decoration used in room. It is the frame work through which the prospective guests view the hospitality industry which include residential, establishment restaurants, fast foods, outlets and hotels.
In any residential establishment, the basic requirements for guest are food, drink and accommodation. The statement “that first impression last longer” is very true as the guest from his/her impression on entering decides if he/she will come back again. On arrival the guest enter the front office and gain the impression of the establishment from what can be seen mainly from the setups of the establishment, the decorations the interior decorations and as the guest move on his/her room has more time to explore the surroundings more closely. Also the guest takes a close look at the decorations finishing and decides if it is likely to meet with the requirements and provide satisfaction.
In the past, it was true that the room of a hotel should as far as possible give appearance of home away from home. But it is now realised that the guest who wants to feel at home expects so much difference in the way of decoration.
Design suitable for home often have a cold appearance and look very cool and attractive. Nowadays new architectural exterior and interior designs have been formulated to give the outside and the room a warm, friendly and luxury appearance. The role of interior design in hospitality cannot be underestimated as warm, colour good furniture attracts guest to hospitality industry like every other business organisation needs to maximise profit. This makes it necessary for the hospitality industry to pay strict attention to interior design.
1.2 Statement of the problem
Interior design is an activity that every hotel should undertake so as to eliminate the danger of customer rejection of rooms. Most hotels do not have a policy for new interior décor as a result of this they find it difficult to have the customer patronisation and face the competition in the market.
Poor management decisions on management of interior design can jeopardise an organisation change of goal.
1.3 Objective of Study
The research is to examine the effect and prospect of interior design in the hospitality industry ands how interior has faired in the wake of its problem and whether interior design would be able to harness these challenge into opportunities that ensure growth and development.
To accomplish these aims, the study shall focus on the following objectives:
(a) To examine critically on the present development in interior design in hospitality industry
(b) To examine the effect and social contribution of interior design in hospitality industry
(c) To evaluate the profit income that interior design has brought into the hospitality industry
1.4 Significance of Study
The study would contribute in no small measure to the development of interior designed in hospitality industry that interiors design in the establishment cannot be overemphasised. Therefore interior needs not be thoroughly and adequately appraised.
The research would be useful in other prospective researchers in interior decoration in hospitality industry. Also the study will help in polishing people’s orientation about decorations and design.
1.5 Scope of Study
The main scope of the study is to make it plan to the general, the effect of interior design and also the important of interior design in hospitality industry.
Hypothesis is a tentative statement. It is defined as a set of assumption provisionally accepted as a basis of reading experiment or investigation.
The hypothesis to be tested are
H0: Interior design has contributed to the development of hospitality industry
H1: Interior design has not contributed to the development of hospitality industry.
The acceptance on rejection of the hypothesis will be based on the sample drawn from the interviews and intensive research conducted in the various institution and operation in hospitality industry; this will also be couple with the result obtained from the test of hypothesis.
1.7 Definition of Terms
Hospitality industry: According to Wall-block he defines hospitality ‘as the act of making guest or tourist to feel at home by providing foods, drinks accommodation and entertainment for their staying. Also Luckwood defines hospitality as the people’s business of providing security physical and psychology comfort reward.
Oyeniyi also defines hospitality as a friendly and a generous reception and entertainment of guest.
Hospitality industry: This is the industry that provides food, beverage, accommodation and entertainment to meet the need of the domestic and international leisure and tourism market. Hospitality industry also provides service in offices factories and clubs. Hospitality industry can also be defined as an industry that deals with the provision of food, drinks and accommodation for permanents or stopover guest.
Hotel: According to the hotel proprietors Act 1956 ‘An hotel is an establishment offering food and drink and sleeping accommodation, if required by anybody travelling who appear able and willing to pay for service and facilities provided.
By Common Law a hotel can offer food beverage and accommodation to its guest but it must also assume a liability for the provision of a high standard of cleanliness and sanitation. Also a hotel is a residential apartment providing foods and drinks.
Interior: According to Oxford mini reference dictionary define interior design as the art or job of choosing the paint, carpets, Furniture e.t.c decorate the inside of a house.
In hospital industry, interior design does not necessary mean the inside of a hotel but extent o the immediate surroundings of the hotel also interior design gives someone practical information about planning, building and decorating inside of a hotel and when people lives and work.
Design: This is a general form or arrangement line or shapes forming a decoration also according to Oxford dictionary defines design as the art or process of deciding how something will look, work e.t.c. by something may be made arrangement of lines and shapes as a decoration. Also a drawing that shows how a thing is to be made.
Role: This is defines as the function importance of something. The degree to which something is involved in a situation or an activity and the effect that they have on it.
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